{"id":4018,"date":"2025-06-10T13:49:44","date_gmt":"2025-06-10T11:49:44","guid":{"rendered":"https:\/\/www.tripservice.nl\/?page_id=4018"},"modified":"2025-06-10T13:49:45","modified_gmt":"2025-06-10T11:49:45","slug":"online-traffic-management-n639-chaam","status":"publish","type":"page","link":"https:\/\/www.tripservice.nl\/en\/projects\/online-traffic-management-n639-chaam\/","title":{"rendered":"Online Traffic Management &#8211; N639 Chaam"},"content":{"rendered":"\n      \t<div class=\"PageContent\">\n      \t\t\n<h1 class=\"wp-block-heading\">Online Traffic Management &#8211; N639 Chaam<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project Period:<\/strong> July \u2013 August 2024 \/ January 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client:<\/strong> BAM<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the pre-announcement phase of the roadworks, our focus went beyond informing residents and regular road users. We specifically aimed to reach truck drivers\u2014an essential but often overlooked group in traffic communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By strategically deploying <strong>Waze and Spotify takeovers<\/strong>, we directly targeted relevant traffic flows. These platforms allowed us to appear at exactly the right time: when drivers were on the road and actively navigating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To complement this approach, we reached a broader audience\u2014including local residents and other road users\u2014through targeted <strong>Facebook and Instagram ads<\/strong>, as well as <strong>Google Ads<\/strong> across websites and mobile apps. This multi-channel strategy ensured everyone affected was informed well in advance about the upcoming works and road closures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also partnered with major navigation platforms\u2014including <strong>Waze, Google Maps, TomTom, and Apple Maps<\/strong>\u2014to provide real-time updates. This guaranteed that route information matched the on-the-ground reality, supporting both safety and smooth traffic flow.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-1024x479.webp\" alt=\"Online Traffic Management campagne voor Chaam N639\" class=\"wp-image-4013\" srcset=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-1024x479.webp 1024w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-300x140.webp 300w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-768x360.webp 768w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-1536x719.webp 1536w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-600x281.webp 600w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen-1000x468.webp 1000w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/06\/Mock-up-4-kanalen.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n      \t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alongside informing residents and road users, reaching truck drivers was a top priority during the project\u2019s early communication phase.<\/p>\n","protected":false},"author":1,"featured_media":4016,"parent":1631,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"page-project-detail.php","meta":{"_acf_changed":false,"footnotes":""},"application":[15],"class_list":["post-4018","page","type-page","status-publish","has-post-thumbnail","hentry","application-online-traffic-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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