{"id":4287,"date":"2025-09-09T08:30:00","date_gmt":"2025-09-09T06:30:00","guid":{"rendered":"https:\/\/www.tripservice.nl\/?page_id=4287"},"modified":"2025-09-04T09:58:50","modified_gmt":"2025-09-04T07:58:50","slug":"online-traffic-management-a20","status":"publish","type":"page","link":"https:\/\/www.tripservice.nl\/en\/projects\/online-traffic-management-a20\/","title":{"rendered":"Online Traffic Management \u2013 A20"},"content":{"rendered":"\n \t
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Online Traffic Management \u2013 A20 Westerlee tot Maassluis<\/h1>\n\n\n\n

Period:<\/strong> April 2025 \u2013 May 2025
Client:<\/strong> Rijkswaterstaat<\/p>\n\n\n\n

How do you effectively inform thousands of road users about roadworks, minimize disruption, and encourage safe driving behavior? Discover how TripService achieved this with a smart, data-driven campaign for Rijkswaterstaat.<\/strong><\/p>\n\n\n\n

Smart communication around the A20 roadworks<\/strong><\/h2>\n\n\n\n

Commissioned by Rijkswaterstaat<\/a>, TripService developed a comprehensive campaign to inform road users in a timely and targeted manner about the roadworks on the A20, between Westerlee and Maassluis. Through our Online Traffic Management approach, we reached drivers via relevant channels \u2014 exactly where and when travelers are searching for information or on the move.<\/p>\n\n\n\n

Between April 25 and May 8, 2025, before the start of the works, we deployed a mix of online communication and real-time traffic updates. This enabled road users to adjust their travel behavior, avoid congestion, and stay safe on the road.<\/p>\n\n\n\n

Multichannel campaign with maximum impact<\/strong><\/h2>\n\n\n\n

To reach as many people as possible, we used several familiar platforms:<\/p>\n\n\n\n