{"id":4478,"date":"2025-12-09T08:30:00","date_gmt":"2025-12-09T07:30:00","guid":{"rendered":"https:\/\/www.tripservice.nl\/?page_id=4478"},"modified":"2026-01-14T13:59:10","modified_gmt":"2026-01-14T12:59:10","slug":"online-traffic-management-a2-oudenrijn","status":"publish","type":"page","link":"https:\/\/www.tripservice.nl\/en\/projects\/online-traffic-management-a2-oudenrijn\/","title":{"rendered":"Online Traffic management &#8211; A2 Oudenrijn"},"content":{"rendered":"\n      \t<div class=\"PageContent\">\n      \t\t\n<h1 class=\"wp-block-heading\">Smart traffic communication during roadworks on the A2 near Oudenrijn<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Period: <\/strong>March 2025 &#8211; May 2025<br><strong>Client: <\/strong>Heijmans<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When major works take place at a busy location like the A2 near Oudenrijn, clear communication with road users is essential. On behalf of Heijmans, TripService implemented four targeted Online Traffic Management (OTM) campaigns to inform drivers in advance about the ongoing works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through channels such as Waze, Spotify, Meta (Facebook and Instagram) and Google Display, road users were effectively reached with up-to-date and relevant traffic information. This ensured that people not only knew <em>that<\/em> roadworks were happening, but also <em>how<\/em> to adjust their journeys accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign approach and results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over a period of more than two months, TripService ran coordinated online campaigns that were visible both before and during the works. By leveraging a smart mix of channels, the message was repeated across multiple moments and touchpoints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a total reach of over 7.4 million impressions, the campaign successfully informed a wide audience. The strength lay in the combination of channels: Meta and Google Display achieved broad awareness, while Waze and Spotify reached motorists on the move and in their daily routines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This integrated approach ensured maximum visibility and message recognition. By being present on multiple platforms \u2013 from navigation to social media \u2013 the information remained relevant, timely, and close to the user.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding perception: sentiment analysis results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to campaign results, TripService conducted a sentiment analysis to better understand how road users perceived the works and the communication surrounding them. The findings show that most respondents were well-informed and that timely information improved their understanding of the situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analysis highlights that clear communication positively impacts user experience. When people know what to expect, they feel less frustration and are better prepared for potential traffic disruptions. This project underlines the importance of proactive and transparent traffic communication as part of a successful roadworks strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impactful traffic communication<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This project demonstrates how Online Traffic Management contributes to better-informed road users and reduced traffic disruption. An integrated approach aligned with TripService\u2019s mission: <em>enabling safe, smooth and sustainable travel \u2014 even during roadworks.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about our <a href=\"https:\/\/www.tripservice.nl\/en\/services\/onlinetrafficmanagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Online Traffic Management<\/strong><\/a> approach or explore our other<strong> <\/strong><a href=\"https:\/\/www.tripservice.nl\/en\/projects\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>projects<\/strong><\/a>.<\/p>\n\n      \t<\/div>","protected":false},"excerpt":{"rendered":"<p>Smart OTM campaigns by TripService kept A2 Oudenrijn road users informed and prepared during roadworks.<\/p>\n","protected":false},"author":1,"featured_media":4171,"parent":1631,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-project-detail.php","meta":{"_acf_changed":false,"footnotes":""},"application":[15],"class_list":["post-4478","page","type-page","status-publish","has-post-thumbnail","hentry","application-online-traffic-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Traffic management - A2 Oudenrijn - TripService<\/title>\n<meta name=\"description\" content=\"TripService ran OTM campaigns for Heijmans at A2 Oudenrijn. 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