{"id":5443,"date":"2026-04-09T10:11:45","date_gmt":"2026-04-09T08:11:45","guid":{"rendered":"https:\/\/www.tripservice.nl\/?page_id=5443"},"modified":"2026-04-09T10:15:00","modified_gmt":"2026-04-09T08:15:00","slug":"successful-n99-campaign","status":"publish","type":"page","link":"https:\/\/www.tripservice.nl\/en\/projects\/successful-n99-campaign\/","title":{"rendered":"Successful N99 campaign"},"content":{"rendered":"\n      \t<div class=\"PageContent\">\n      \t\t\n<h1 class=\"wp-block-heading\"><strong>Successful N99 campaign<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Period:<\/strong> October 30 \u2013 December 7, 2025<br><strong>Client:<\/strong> Rijkswaterstaat<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you effectively reach road users during large-scale roadworks? The N99 project demonstrates how a smart use of online channels ensures maximum visibility and continuity. Commissioned by Rijkswaterstaat, we delivered a powerful Online Traffic Management campaign to inform road users in a timely and targeted way about the N99 closure. By combining multiple channels strategically, different target groups were reached at the right moment, both before and during the roadworks.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">The strength of this campaign<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign stood out thanks to a strong and well-thought-out media mix. Key digital platforms such as Google and Meta proved their worth with strong performance and wide reach. At the same time, navigation platforms such as Waze provided up-to-date, location-specific information on the go. Additional channels such as Online Radio and Spotify reinforced the message and contributed to broad, consistent coverage. By actively maintaining reach throughout the campaign period, the communication remained continuously visible. This resulted in a large total reach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>approximately<strong> 1.7 million views a<\/strong>cross all platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the campaign results, the sentiment analysis also provides valuable insights. This shows that a large proportion of road users were well informed about the works in advance and were actively reached via online channels, sat-nav systems and roadside information. Many road users adjusted their travel behaviour accordingly, for example by choosing a different route or planning their journey differently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These insights confirm how important it is not only to achieve reach, but also to manage road users\u2019 expectations effectively. This is precisely where an Online Traffic Management approach makes the difference.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-1024x1024.png\" alt=\"\" class=\"wp-image-5438\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-1024x1024.png 1024w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-300x300.png 300w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-150x150.png 150w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-768x768.png 768w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-600x600.png 600w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties-1000x1000.png 1000w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-2-advertenties.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:199px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-secondary-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cTogether with Tripservice, we were able to create a strong channel mix to reach the right road users, enabling them to adjust their travel behavior in advance.\u201d<\/em><br><br>\u2014 Jessica de Vries, Environmental Advisor, Rijkswaterstaat<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-1024x1024.png\" alt=\"\" class=\"wp-image-5444\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-1024x1024.png 1024w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-300x300.png 300w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-150x150.png 150w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-768x768.png 768w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-600x600.png 600w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3-1000x1000.png 1000w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2026\/04\/slide-4-3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Smart traffic communication makes all the difference<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This case study highlights the importance of smart traffic communication. With the right combination of channels and timing, you not only reach more people, but also ensure better information provision and fewer surprises on the road.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Taking your project to the next level together<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Curious to find out how your project could benefit from a similar approach? Get in touch with Tineke and discover the possibilities of <a href=\"https:\/\/www.tripservice.nl\/en\/services\/onlinetrafficmanagement\/\">Online Traffic Management.<\/a><\/p>\n<\/div>\n<\/div>\n\n      \t<\/div>","protected":false},"excerpt":{"rendered":"<p>How do you effectively reach road users during large-scale roadworks? 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