{"id":4208,"date":"2025-09-02T08:30:00","date_gmt":"2025-09-02T06:30:00","guid":{"rendered":"https:\/\/www.tripservice.nl\/?p=4208"},"modified":"2025-08-19T14:52:44","modified_gmt":"2025-08-19T12:52:44","slug":"smart-communication-a12","status":"publish","type":"post","link":"https:\/\/www.tripservice.nl\/en\/smart-communication-a12\/","title":{"rendered":"Smart communication makes the difference: how we helped reduce disruption perception on the A12"},"content":{"rendered":"\n \t
\n \t\t\n

Slimme communicatie maakt het verschil: hoe we hinderbeleving op de A12 samen hebben beperkt<\/h1>\n\n

Met groot onderhoud aan de A12 tussen Veenendaal en Utrecht stonden weggebruikers dit voorjaar voor forse afsluitingen. Rijkswaterstaat pakte het groots aan: niet alleen het asfalt werd vervangen, maar ook vangrails, groen, verlichting en faunapassages. De uitdaging? Zoveel mogelijk hinderbeleving voorkomen en gedrag positief be\u00efnvloeden.<\/p>\n\n

Samen met B<\/a>A<\/a>M<\/a> en Rijkswaterstaat<\/a> zorgden wij bij TripService voor een integrale communicatieaanpak. Vooraf bereikten we weggebruikers via Waze, Google Ads, Facebook, Flitsmeister en de ANWB Onderweg App. In de auto boden we realtime route-informatie via navigatieapps als Google Maps en TomTom. Zo kregen automobilisten op het juiste moment de juiste boodschap. En dat werkte: 90% van de ondervraagden paste hun reisgedrag aan .<\/p>\n\n

Ook n\u00e1 de afsluiting keken we samen terug. Wat werkte goed? Waar lag ruimte voor verbetering? Uit de sentimentanalyse bleek dat de meerderheid goed ge\u00efnformeerd was en dat 75% de afsluiting op tijd zag aankomen.<\/p>\n\n

Het resultaat:<\/strong>\u00a0met gerichte online campagnes, slimme geofencing en directe in-car communicatie hebben we hinderbeleving beperkt \u00e9n reisgedrag be\u00efnvloed.<\/p>\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n

Wij geloven dat goede bereikbaarheid begint bij duidelijke communicatie. Zeker in tijden van afsluitingen.<\/p>\n\n

\ud83d\udc49\u00a0Benieuwd hoe we dit ook voor jouw project kunnen inzetten? Neem contact met ons op.<\/strong><\/p>\n\n \t<\/div>","protected":false},"excerpt":{"rendered":"

How we reduced disruption perception on the A12 with BAM and Rijkswaterstaat through smart, real-time communication.<\/p>\n","protected":false},"author":1,"featured_media":4204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,29,3],"tags":[34],"class_list":["post-4208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","category-online-traffic-management","category-uncategorized","tag-online-traffic-management-en"],"acf":[],"yoast_head":"\nSmart communication makes the difference: how we helped reduce disruption perception on the A12 - TripService<\/title>\n<meta name=\"description\" content=\"Smart communication and in-car tools helped reduce disruption perception and influence behaviour during A12 roadworks between Veenendaal and Utrecht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tripservice.nl\/slimme-communicatie-a12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart communication makes the difference: how we helped reduce disruption perception on the A12 - 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