{"id":4365,"date":"2025-09-15T21:16:03","date_gmt":"2025-09-15T19:16:03","guid":{"rendered":"https:\/\/www.tripservice.nl\/?p=4365"},"modified":"2025-09-15T21:16:04","modified_gmt":"2025-09-15T19:16:04","slug":"otm-the-power-of-communication-before-the-roadworks","status":"publish","type":"post","link":"https:\/\/www.tripservice.nl\/en\/otm-the-power-of-communication-before-the-roadworks\/","title":{"rendered":"OTM: the power of communication before the roadworks"},"content":{"rendered":"\n      \t<div class=\"PageContent\">\n      \t\t\n<h1 class=\"wp-block-heading\">Online Traffic Management: the power of communication before the roadworks<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">When roadworks or events are planned, clear communication in advance is essential. By informing road users in time, we help prevent surprises and reduce the perception of inconvenience. With <a href=\"https:\/\/www.tripservice.nl\/en\/services\/onlinetrafficmanagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Traffic Management<\/a> (OTM), we use various channels to communicate the message as effectively as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Navigation platforms: straight into the route<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many drivers rely on apps like <strong>Waze<\/strong>, <strong>Flitsmeister<\/strong> and <strong>ANWB<\/strong> for their route updates. By sharing updates on these platforms, we ensure that road users are informed in advance. This helps them adjust their route in time and prepare for any detours or delays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social media and ads: targeted reach<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone checks their navigation app daily. That\u2019s why we also use platforms like <strong>Facebook<\/strong>, <strong>LinkedIn<\/strong> and <strong>Google Ads<\/strong> to target specific audiences. Whether it\u2019s local residents, event visitors or a particular road user group, we make sure the right people get the right information, early on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audio messages: heard on the move<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More and more people listen to music or podcasts on <strong>Spotif<\/strong>y or <strong>online radio<\/strong> while travelling. Short audio messages allow us to literally reach them while they\u2019re in the car or on the bike. The message arrives at exactly the right moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital screens: visible in the environment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to online platforms, we also use <strong>digital screens<\/strong> \u2013 along roads, at petrol stations or train stations. These displays grab attention and share practical info at locations people pass by every day. A great way to reinforce and extend the message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-1024x576.png\" alt=\"Mock-ups van OTM campagnes\" class=\"wp-image-4355\" srcset=\"https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-1024x576.png 1024w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-300x169.png 300w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-768x432.png 768w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-1536x864.png 1536w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-600x338.png 600w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2-1000x563.png 1000w, https:\/\/www.tripservice.nl\/wp-content\/uploads\/2025\/09\/2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Towards the mobility of the future<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tomorrow\u2019s mobility will be smarter and more connected. From smart vehicles and shared transport to real-time data \u2013 the way we move is changing. That\u2019s why we continuously explore new platforms and innovative ways to inform road users effectively. By anticipating these changes now, we stay relevant and ensure people get the information they need, when they need it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n      \t<\/div>","protected":false},"excerpt":{"rendered":"<p>Online Traffic Management helps prevent inconvenience by informing road users in advance via the right channels at the right time.<\/p>\n","protected":false},"author":1,"featured_media":4355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[34],"class_list":["post-4365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-traffic-management","tag-online-traffic-management-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTM: the power of communication before the roadworks - TripService<\/title>\n<meta name=\"description\" content=\"Online Traffic Management helps prevent inconvenience by informing road users in advance via the right channels \u2013 always at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tripservice.nl\/en\/otm-the-power-of-communication-before-the-roadworks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTM: the power of communication before the roadworks - 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