Online Traffic Management: the power of communication before the roadworks

When roadworks or events are planned, clear communication in advance is essential. By informing road users in time, we help prevent surprises and reduce the perception of inconvenience. With Online Traffic Management (OTM), we use various channels to communicate the message as effectively as possible.

Navigation platforms: straight into the route

Many drivers rely on apps like Waze, Flitsmeister and ANWB for their route updates. By sharing updates on these platforms, we ensure that road users are informed in advance. This helps them adjust their route in time and prepare for any detours or delays.

Social media and ads: targeted reach

Not everyone checks their navigation app daily. That’s why we also use platforms like Facebook, LinkedIn and Google Ads to target specific audiences. Whether it’s local residents, event visitors or a particular road user group, we make sure the right people get the right information, early on.

Audio messages: heard on the move

More and more people listen to music or podcasts on Spotify or online radio while travelling. Short audio messages allow us to literally reach them while they’re in the car or on the bike. The message arrives at exactly the right moment.

Digital screens: visible in the environment

In addition to online platforms, we also use digital screens – along roads, at petrol stations or train stations. These displays grab attention and share practical info at locations people pass by every day. A great way to reinforce and extend the message.

Towards the mobility of the future

Tomorrow’s mobility will be smarter and more connected. From smart vehicles and shared transport to real-time data – the way we move is changing. That’s why we continuously explore new platforms and innovative ways to inform road users effectively. By anticipating these changes now, we stay relevant and ensure people get the information they need, when they need it.