Event Support

You are organizing an event and want to inform your visitors as best as possible about their journey to the event. To do this, you prepare a mobility plan, designate (temporary) parking areas, establish walking routes and install directional signage to guide traffic. But how do you reach your visitors before they arrive at your location? That’s where we offer Event Support: a suite of services that enables you to communicate with visitors, influence their travel behaviour, and analyse how traffic develops.

Goals achieved with Event Support:

• Reaching different target groups around the event quickly and measurably;
• Actively influencing the travel behaviour of these groups—for instance, by offering an alternative route;
• Dynamically and timely informing road users about what to expect en route;
• Collecting data on the use of detour routes, visitor sentiment, and to what extent recommendations were followed;
• Engaging with various target groups and gathering their feedback.

We distinguish three phases in our Event Support approach: Communicate, Guide, and Analyse. Below, each phase is explained in terms of how we fulfil it.

1. Communicate

To avoid visitors arriving like a tsunami, it’s essential to start communicating about their journey as early as possible. Not merely by explaining all options in writing—but actively engaging with the visitor to determine the optimal travel solution for them. The Mobility Portal is the key supporting tool here: it both informs visitors thoroughly and influences their travel behaviour. Additionally, the Mobility Portal provides valuable insight into the expected modal split of your visitors.

Not sure how to reach your visitors beforehand—for example, if your event is freely accessible? We’re happy to assist through Online Traffic Management. Beside the Mobility Portal, we can reach your audiences via Waze, Google, and social platforms such as Facebook and LinkedIn.

2. Guide

Once visitors have been informed about their travel options and choose to travel by car, we help ensure they follow the correct route to their final destination—whether that’s one of the (temporary) parking areas you’ve arranged or perhaps a P+R, reducing the number of cars near the venue. Meanwhile, there is other traffic in the area—people not attending the event. You’d like to divert these users away from your visitors’ traffic flows.

Thanks to our Traffic Reportal and support from the Waze community, we can configure road closures, detours, and preferred routes in nearly all navigation systems. This ensures that visitors navigate to your event—and passersby temporarily near the venue—along the intended routes. Navigation thus supports physical signage and adds possibilities for a safe traffic inflow. For example, if a parking site has multiple entrances, we can—via real-time navigation—direct visitors to specific entrances so the traffic arrives evenly distributed.

Read how we implemented this at Latin Village.

3. Analyse

To effectively control traffic flows around an event, real-time situational awareness is critical. Beyond video feeds and on-site personnel, data from navigation systems and other sources helps map the situation. That’s where the Event Traffic Dashboard comes in: offering insights into traffic flow, road congestion, and alerts in case of incidents.

In addition to real-time status, the Event Traffic Dashboard provides historical data, enabling you to include in‑ and outflow performance in post-event evaluations. Special incidents and reports from Waze users are included, making the dashboard an ideal foundation for future planning.