Reach road users at the right time
Good traffic information helps road users to travel safely and be well prepared for their journey. With Online Traffic Management (OTM), TripService ensures that up-to-date information on roadworks, events and other traffic conditions is visible on the digital channels that road users rely on every day, such as Google Maps, Waze, TomTom and Apple Maps. In this way, we complement traditional traffic management measures, such as road signs, with real-time digital communication.
Benefits:
- Road users set off on their journeys well prepared.
- Less disruption and a better travel experience.
- Reach up to 80 per cent of road users using sat-nav.
- Can also be used for cyclists and pedestrians.
- Insight into the reach and effectiveness of your communication.
“Road users rely on their sat-navs, even when there are roadworks. Effective traffic management therefore requires more than just signs and barriers:
personalised, digital communication via sat-navs, social media and online platforms”
Informeren
Reach the right target audience, even before work begins
Good communication prevents surprises. That is why we help road authorities, local authorities and contractors to inform road users and local residents in good time about roadworks and traffic measures. Through targeted online campaigns, we reach the right target audience based on location, interests and travel behaviour. We develop clear messages with a straightforward call to action, for example, directing users to a landing page with further information, travel advice or up-to-date project details. We also take full responsibility for the development and management of these pages. Channels we can utilise include:
- Waze
Reach road users directly via their sat-nav with up-to-date information about roadworks and how they affect their route. - Google Ads
Expand your reach with targeted adverts on Google Search, the Display Network and YouTube. - Facebook and Instagram (META)
Keep local residents, commuters and visitors informed with targeted campaigns, images, videos and stories. - Linkedin
Reach business audiences, entrepreneurs and professionals involved in the project or the local area. - YouTube, SnapChat, TikTok
Grab attention with short videos that clearly explain roadworks, diversions or travel advice. - Spotify and Online Radio
Keep motorists informed whilst on the move with targeted audio messages, tailored to their location and audience. - Digital Out of Home (DOOH)
Display up-to-date project information on digital screens along the road, at petrol stations, shopping centres and other public locations.
Analyseren
Insight into traffic flows and accessibility
Traffic data from sources such as Google Maps and Waze provides valuable insights into the accessibility of a project area. With TripService’s dashboards, you can monitor real-time traffic flows, journey times and peak loads. This gives you an understanding of the impact of roadworks or events and enables you to make timely adjustments where necessary.
Our dashboards
- Event Traffic Dashboard
Monitor the accessibility of events and track real-time traffic flows to and from the event venue. - Premium Dashboard
Analyse traffic flows, journey times, diversion routes and the effects of traffic management measures. Ideal for monitoring during a project and for evaluation afterwards. - Mobility Portal
Help travellers choose the best travel option by providing insight into alternative routes, modes of transport and journey times. This encourages smart travel choices and improves accessibility.
Sturen
Influence traffic flows with smart navigation
Help road users choose the right route with up-to-date traffic information in the most widely used navigation systems. Whether it’s roadworks, events or temporary traffic measures, TripService ensures that the right information is available at the right time. By making smart use of sat-nav, road users can be guided via diversion routes, car parks or alternative routes. This improves traffic flow, minimises disruption and enhances road safety.
Our solutions
- Traffic Reportal
Manage and publish real-time traffic information, such as road closures, diversions and temporary traffic measures. - Waze Community
Thanks to our partnership with the Waze Community, changes are processed quickly and road users receive up-to-date route information.
Want to find out more?
In our brochure, we share our knowledge and practical experience of mobility and safety.
Be inspired by solutions that help you be better prepared and act more quickly.
