Pre-Trip: Information Campaigns 

With our tools, we aim to support clients in providing the best possible information. Our primary focus is on people on the road — mostly travelers going from A to B — but we also have the ability to target other specific audiences. Below are a few concrete examples.

Preliminary Announcements

We distribute preliminary announcements through various platforms and systems. Using Waze, we reach road users directly; through social media and Google Display, we can reach nearly everyone in the Netherlands — and even beyond. A key element in setting up an information campaign is identifying the target audience. Who do you want to reach? More importantly, what action should that audience take? Should they simply take in information, download an app, or click through to a specific webpage?

Our selection method allows us to target based on subgroups (commuters, local residents, entrepreneurs), characteristics (age, gender), and location (via geofencing). The choice of platform also plays a role: Instagram reaches a different audience than LinkedIn. Together with the client, we determine the campaign’s objective and the desired call to action.

In addition to setting up the campaigns, we can also provide dedicated landing pages that guide users to the correct destination.

Navigation (Waze)

Through Waze, we can inform drivers about changes on the routes they frequently use. Using geofencing, we reach the right users and provide relevant updates. At a safe moment (when the driver is stationary), a push notification is sent to their mobile phone. By clicking the notification, users can access more detailed information about the project.

Social Media (Facebook, Instagram, LinkedIn, Twitter)

We can post both advertisements and stories via the client’s social media accounts. These posts may include text, images, or video content.

Interaction
Using ads, the client’s social media team can directly engage with the target audience. This interaction allows for further explanation of the project’s expected impact or the required actions from the audience. Because the ads are published through the client’s existing social media pages, they integrate easily with current workflows — saving time and effort. If desired, we can also set up and manage pages ourselves.

Online Advertising (Google Display)

• Google Search & Display
  Google Display is the largest online advertising network in the world. Its ads are shown on nearly every major website, making it a powerful tool to reach the right audience.
• YouTube
  YouTube, as part of the Google Display Network, allows us to distribute video messages that appear before other video content.
• Spotify
  Spotify enables us to share audio messages with drivers. These messages are played in the car, increasing impact. Based on postal codes, we can define who hears which message. We’re able to reach both Dutch and international drivers.

Digital Out Of Home (DOOH)

These are digital screens in public areas such as gas stations, supermarkets, or roadside locations. We can display images or short videos related to the project in these spaces. It’s even possible to show specific messages based on real-time triggers — for example, displaying a message when a traffic jam forms.