Pre-Trip: Information Campaigns 

With our tools we want to support clients in providing the best possible information. Basically, we focus on the people on the road. These are mainly travelers from A to B, but we also have the option to inform other target groups. Some concrete examples are below. 

Preliminary announcements 

We send preliminary announcements via various platforms and systems. We reach road users directly via Waze, and we can reach almost everyone in the Netherlands (and beyond) via social media and Google Display. It is important to determine the target group when setting up an information campaign. Who do you want to reach, but more importantly, what action should that target group take? Is that recording information, downloading an app, or clicking through to a web page? 

Our selection method enables us to make the right selection based on subgroups (commuter, local resident, entrepreneur), properties (age, gender) and location (geofencing). The choice of channel also plays a role in this: a different target group is addressed via Instagram than via LinkedIn. Together with the client we discuss the purpose of the campaign and the desired call to action. 

In addition to setting up the campaigns, we can also provide your own landing pages from which the user can be redirected to the correct destination.

Navigation (Waze) 

Via Waze we can directly inform road users with information about the route they often use. We reach users through geofencing and provide them with the correct information. At a safe moment (when the road user is standing still), an information message (takeover) is shown by means of a pop-up in the application. 

In addition to general messages, we can also set up campaigns for specific locations. For example, if there are days when IKEA, the beach or a museum are busy, we can set up a specific campaign for this. Potential visitors who want to navigate to this location will then see a modified image with the current advice. Destination and route can also be adjusted accordingly. It is also possible to inform road users about the possibilities of P+R locations or travel times via public transport. 

Social media (Facebook, Instagram, LinkedIn, Twitter) 

We can place both advertisements and stories on this from the client’s account. The messages can consist of text, images and videos. 

Interaction 

By using advertisements, the client’s social media team can come into direct contact with the target group. This contact can further explain the impact that can be expected or the actions that the target group should take. Because the advertisements are placed directly on the client’s social media pages, it is possible to work from existing systems. This saves us a lot of time and effort. If desired, we can also set up and manage pages ourselves. 

Online advertising (Google Display) 

Google Search & Display 

Google Display is the largest online advertising network in the world. Google Display ads are shown on almost every website. The right target group is easy to reach in Google. 

Youtube 

Within YouTube (part of Google Display Network) it is possible to distribute video messages. These are shown for viewing other videos. 

Spotify 

By using Spotify we can share audio messages with road users. The audio message is played in the car, making messages even more impactful. We can determine who will hear a message based on zip code. We can reach both Dutch and foreign drivers.