Period: June – July 2024
Client: Strukton

On behalf of Strukton, we supported the Municipality of Eindhoven with Online Traffic Management during the roadworks at the Marathonloop.

Both prior to and during the works, we informed road users and local residents through takeovers in the Waze app, advertisements on Facebook and Instagram, and Google Ads across websites and apps.

In addition, we provided our navigation partners (Waze, Google Maps, TomTom and Apple Maps) with up-to-date information on the works and road closures. This ensured that all road users were well and timely informed about the current road situation.

After the works were completed, we conducted a sentiment analysis in which we analyzed and reported on the perceived disruption and feedback from our target audience. We also showed how our audience was reached and provided insights into the number of users reached per platform.