Smart Mobility at Zwarte Cross 2025
Zwarte Cross 2025 once again delivered a weekend full of music, theatre, motocross, and creativity. Behind the scenes, a well-orchestrated mobility plan ensured that tens of thousands of visitors travelled to and from the festival smoothly.
🎥 Watch our recap video and see how we combined mobility and visitor experience seamlessly.
Mobility Portal: the visitors’ starting point
Our Mobility Portal gave festivalgoers instant access to clear, up-to-date travel information. From bike to festival travel:
- 65,895 unique views
- 21,797 clicks to detail pages
- Most popular: Festival travel (6,350), public transport (5,451) and car (5,369).
These numbers show that visitors actively used the information to plan their trips, reducing congestion and improving traffic flow.
Smart traffic measures and technology
Beyond the portal, we implemented several key measures:
- Closed the Hameland route in the most used navigation systems, preventing unnecessary traffic in surrounding areas.
- Event Traffic Dashboard in the control post, providing real-time insights into the event’s in- and outbound traffic.
- Integration of Waze data to instantly detect incidents nearby and respond quickly.
This mix of technology, data, and communication optimised both accessibility and safety.
What Zwarte Cross says about the collaboration
In the video, Shenaya from Zwarte Cross highlights the importance of our partnership:
“Thanks to TripService’s insights, we could instantly see where visitors were coming from and how busy the routes were. This allowed us to adjust quickly and keep traffic flowing smoothly.”
For us, this is proof that our approach not only works technically but also delivers tangible benefits for both visitor experience and organisational efficiency.
Collaboration as the key to success
We are proud of our collaboration with the organisers and partners. With clear agreements, real-time monitoring, and targeted communication, visitors could focus on what mattered most: enjoying Zwarte Cross.