This morning, RTL Nieuws headlined in an extensive article that navigation systems like Google Maps and Waze cause cut-through traffic and nuisance. The article paints a picture in which the road authority is a powerless victim of smart algorithms. And although there is certainly a grain of truth to that, it is not the whole story. Did you know that as a road authority, you can actually use these systems to digitally regain control over the road network?

Lucidus has extensive experience in traffic infrastructure and smart mobility solutions. Its activities include traffic signal systems, traffic monitoring, detection technology and other solutions that help cities and road authorities manage traffic safely and efficiently.

Xouba is a Spanish data analytics and consulting company focused on making roads safer and more efficient. The company combines expertise in road infrastructure with data science and uses connected vehicle data to provide road authorities with valuable insights into road safety, mobility and road maintenance.

In Utrecht, on 10 July 2026, the speed limit on 272 streets was reduced from 50 to 30 km/h. TripService submitted the changes in advance to Waze, Google Maps, TomTom and Apple Maps, but not all the updates were visible straight away. This project illustrates why digital map updates take time and how important monitoring, follow-up and direct contact with navigation providers are.

TISGRADE (Traffic Management Information Services upGRADe Europe) is a European collaborative project. More than fifty public and private organisations are working within this project to improve the quality, availability and exchange of traffic information across Europe.

Whereas campaigns used to be primarily about maximising reach, the focus today is much more on behavioural change, perceived nuisance and measurable impact.

At Tripservice, Willemijn is responsible for Dutch sales and account management.

With Route Lab, you can predict in advance which routes navigation systems will recommend based on planned traffic restrictions. Suppose you close a road and have planned a detour. In that case, you want to be sure that navigation apps like Google Maps or Waze actually recommend this route.

From Intertraffic to international growth: new partnerships, insights and concrete steps in mobility.